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social media

 
 
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Willamette Heritage Center, 2020

Featured campaign:
Social Distancing Learning Resources

I worked with our museum research, collections, and curation staff to publish content across our Facebook, Instagram, Twitter, and Pinterest accounts as part of our Social Distancing Learning Resources campaign.

I featured the resource webpage on social media, followed by weekly themed content including #TextileTuesday posts in collaboration with Salem Fiberarts Guild, #ThrowbackThursday blog posts, and #FlashbackFriday history features.

This resulted in a 16% increase in followers on Instagram over the four month campaign period.


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Silverton Arts Association, 2018

Featured campaign:
Studio & Gallery Tour

To publicize our 2018 Studio & Gallery Tour, I took a photo of myself holding the tour guide I designed. I went to each of the stops featured in the guide and took photos of the artists and their work.

One of the posts from this campaign received the second highest number of likes while I was managing the account.

The highest amount of likes a post received at the time was a post I made for an art gallery opening.


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Oregon State University Press, 2016

Featured campaign:
Bookstagram

There were only nine posts on the OSU Press Instagram account when I started as an intern. It was my mission to grow the account using the #bookstagram theme of taking aesthetic photos.